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Prioritization of Notifications based on Purchase History/Promotion Utilization

IP.com Disclosure Number: IPCOM000250066D
Publication Date: 2017-May-25
Document File: 3 page(s) / 44K

Publishing Venue

The IP.com Prior Art Database

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Method and System for Prioritizing Notifications for Display on a User’s Device

Abstract

A method and system is disclosed for prioritizing notifications (push notifications) for display on a user’s device based on the user’s previous purchase history and/or promotion utilization.

Description

Sending notifications (push notifications) on a user’s device from various promoters and marketers is a trending way of promoting offers or delivering coupons among the users. The user’s device can be, but need not be limited to, a tablet, a desktop computer, a laptop computer, a smart phone, an IoT device. The user’s device displays a queue of notifications which may or may not be relevant to the user and the user has to end up checking all the notifications which may be frustrating to the user.

Thus, there exists a need for a method and system to automatically prioritize relevant notifications for display on the user’s device.

Disclosed is the method and system for prioritizing notifications (push notifications) for display on the user’s device based on the user’s previous purchase history and/or promotion utilization.

The method and system dynamically ranks/orders the notifications on the display of the user’s device based on capturing the user’s previous purchase history from the user’s device and/or analyzing promotional offers utilized by the user.

In accordance with an embodiment, the method and system is implemented as an application (app) on a computing device such as, but not limited to, a mobile device, a computer and tablet, to retrieve push notifications from a marketing cloud service. A marketer associated with the marketing cloud service creates notifications and provides criteria such as, but not limited to, a time when the notifications are to be sent to the computing device.

The method and system, then, retrieves the notifications which are triggered using techniques such as, but not limited to, random, time-based, location-based and purchase-based techniques. The notifications are added to a queue of notifications on the computing device in order to be read by a user.

Further, an order of notifications is adjusted by the method and system based on the purchase history/promotional utilization of the computing device or a us...