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CONTENT CONTEXT AWARE ADVERTISEMENT PLACEMENT

IP.com Disclosure Number: IPCOM000250404D
Publication Date: 2017-Jul-11
Document File: 8 page(s) / 421K

Publishing Venue

The IP.com Prior Art Database

Related People

Yoav Glazner: AUTHOR [+3]

Abstract

An improved viewing experience is provided that reduces the context switch created by advertisements that are incompatible with video content.

This text was extracted from a PDF file.
This is the abbreviated version, containing approximately 52% of the total text.

Copyright 2017 Cisco Systems, Inc. 1

CONTENT CONTEXT AWARE ADVERTISEMENT PLACEMENT

AUTHORS: Yoav Glazner Amitay Stern

Eli Baruch

CISCO SYSTEMS, INC.

ABSTRACT

An improved viewing experience is provided that reduces the context switch

created by advertisements that are incompatible with video content.

DETAILED DESCRIPTION

Today, advertisements are inserted into video content from, for example, streaming

websites and video games. Advertisements are usually selected based on the viewer profile

and, as a result, an advertisement may conflict with the video content. For example,

showing an advertisement for diapers during an intense scene in a movie can shatter the

movie viewing experience.

As such, presented herein are techniques that identify the environment context of

the video content and match appropriate advertisements to maintain the viewing

experience. Example pseudocode for an algorithm is provided as follows:

1. During the rendering of the video content, identify the context atmosphere via one

or more of the following examples:

a. Categorization by controlling colors (using color histogram, contrast,

dominant colors, etc.).

b. Categorization by sound (using pitch, tempo, volume, etc.).

c. Categorization by frame to frame changes (frequency of scene changes,

amount of movement, etc.).

2. Fetch a list of suitable advertisements for the viewer based on the user profile.

3. Categorize the advertisements (e.g., similar to 1) and select the advertisement(s)

that have the highest correlation to the video content.

Copyright 2017 Cisco Systems, Inc. 2

For example, the video content may show a van driving on a bridge, as illustrated

in Figure 1 below.

Figure 1

The list of suitable advertisements based on the user profile are illustrated in Figures

2-4 below.

Figure 2

Copyright 2017 Cisco Systems, Inc. 3

Figure 3

Copyright 2017 Cisco Systems, Inc. 4

Figure 4

It will be understood that, although Figures 1-4 are colorless, for the purposes of

this example Figures 1-4 are considered to have color and may therefore be susceptible to

categorization based on colors. In this example, the advertisement of Figure 3 is selected

because the color, sound, and atmosphere of the car commercial correlates highly with the

video content shown in Figure 1. For instance, the advertisement of Figure 3 may be

selected based on dominant colors.

Copyright 2017 Cisco Systems, Inc. 5

Figures 5-8 below illustrate the dominant colors of the video content of Figures 1-

4. As mentioned, for the purposes of this example Figures 1-4 are considered to have color

and may therefore be susceptible to, for instance, a dominant color analysis. It will be

understood that Figures 5-8 are provided to facilitate an understanding of the techniques

described herein, and as such do not necessarily represent the actual dominant colors of the

video content / advertisements of Figures 1-4.

Figure 5 below illustrates example dominant colors of the video content of Figure

1.

Figure 5

Figure 6 belo...