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Customer Loyalty Reward System for Gasoline Stations

IP.com Disclosure Number: IPCOM000004516D
Publication Date: 2001-Jan-04
Document File: 1 page(s) / 10K

Publishing Venue

The IP.com Prior Art Database

Abstract

Gas stations have strong incentive to create a base of loyal return customers to support their establishment. One means of providing customers incentives to return is by creating direct incentives such a loyalty rewards, where the customer receives discounts or free items after they have purchase a pre-determined amount of gasoline. Conventional loyalty reward systems such as those providing consumer discounts for the use of a retailer's credit card can be inconvenient and time consuming to join resulting in relatively low rates of consumer participation. The present invention is a customer loyalty reward system for gasoline stations. Customer purchases are automatically recorded from billing information and stored in a customer reward database that records the total purchasing activity of the customer at the gasoline station.