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Quiz games attached to video advertisements to enhance brand visibility.

IP.com Disclosure Number: IPCOM000013036D
Original Publication Date: 2001-Apr-01
Included in the Prior Art Database: 2003-Jun-12

Publishing Venue

IBM

Abstract

Quiz games attached to video advertisements to enhance brand visibility Rajendra K. Bera IBM Global Services, Golden Enclave, Airport Road, Bangalore 560 017, India. Key words: quiz game, business, brand loyalty, video advertisement.