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Use of Electronic Shelf Label Remote Transceiver to Communicate with Consumer's Electronic Device Via Wireless Link (Bluetooth) Disclosure Number: IPCOM000013883D
Original Publication Date: 2001-Jun-14
Included in the Prior Art Database: 2003-Jun-19

Publishing Venue



A retail store's electronic shelf label system has devices sometimes called "remote tranceivers" (RT), sometimes called antenna controllers (or simply antennae) which interface between the store's computer via a standard communication network (802.11 wireless LAN, Ethernet, Token Ring, RS232, etc.) and the electronic shelf labels. There are typically many RTs scattered in a store. They are mounted on the store shelving units ("gondolas") or hung from the ceiling above the gondola. The RT is an intelligent box and is capable of operating a Bluetooth interface. The consumer's electronic device will be able to connect to the RT via Bluetooth or equivalent wireless link. Thus there would be many locations in a store that a consumer's device could link to the store's computer. Intra-store location dependent services could be provided to the consumer by the store's computer. Once the Bluetooth connection is established, any resource that the store wants to use to interact with the consumer (up to about 1 mbps) can be used. 1