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METHOD FOR GENERATING ADVERTISING REVENUE, BASED ON REAL-TIME USAGE OF A WEB SERVICE

IP.com Disclosure Number: IPCOM000014756D
Original Publication Date: 2000-Jun-01
Included in the Prior Art Database: 2003-Jun-20

Publishing Venue

IBM

Abstract

Generating Advertising Revenue from Web Site Usage Disclosed is a method for a web service owner to get more revenue from advertisers that are most frequently accessed from the web service. Understanding the actual use of an internet site can help the owner of the site's web service tailor the information provided, based on what users want to see. This keeps user interest high which makes the site successful. Additionally, billing of internet site advertisers can be accurately performed if it is based on real-time usage of the site. Advertisers essentially use a web service to get users to their business and web sites. The web service owner gets revenue from their advertisers, but it is not typically based on the popularity of the advertiser with the site's end-users. Determining which advertisers are most popular and providing incentives for this status are needed. Along with this, it is vital that the "most popular advertiser" status be accurate. And in the internet business, the popularity of sites (advertisers) changes continually, so the method used to determine who is truly "most popular" must be also dynamic to be effective. Traditional web servers such as Lotus Domino Go Webserver log all incoming requests (from a web browser) into what is referred to here as a web server access log. This log contains the component on the web server that was called and the parameters that were given to it. So whenever a request for information is sent from an internet client to a web server, the request is logged.