Browse Prior Art Database

Smart Promotional Side-Bar for e-Commerce

IP.com Disclosure Number: IPCOM000015071D
Original Publication Date: 2002-Oct-03
Included in the Prior Art Database: 2003-Jun-20

Publishing Venue

IBM

Abstract

Smart Promotional Side-Bar for e-Commerce Web Pages Abstract: Disclosed is method for optimizing the content of the side bar for video rental e-commerce web sites, by personalizing the content based on activity made in the current customer e-commerce session, customer profile, and relevant movie title information. Overview: