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A browser program with a function for slashing busy banners

IP.com Disclosure Number: IPCOM000015166D
Original Publication Date: 2002-Sep-22
Included in the Prior Art Database: 2003-Jun-20

Publishing Venue

IBM

Abstract

Background: With explosive expansion of commercial Web sites, the number of banner advertisements on suds pages is more and more increasing. Banner advertisements tends to be showy and flashy, because they have to draw viewers' attentions even if such viewers look at the web page without paying special attentions. Thus, some of banner advertisements are designed to use quick motions of image and text, and/or quick changes of their colors, like neon signes in Las Vegas. Excessive flash of colors and busy movement of banners disturbs viewers from reading the main articles in a page. Disclosed is a new browser system, which has a function to freeze or slash away excessive flashy or busy banners. Invention: