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Method of Logo Insertion in MPEG Vido Transcoding Disclosure Number: IPCOM000015612D
Original Publication Date: 2002-Jan-07
Included in the Prior Art Database: 2003-Jun-20

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Method of Logo Insertion In MPEG Video Transcoding What is disclosed is a low cost and efficient method for logo insertion in MPEG video transcoding. We consider both cases of inserting the transparent and non-transparent logos. The non-transparent logo totally replaces the part of the image data covered by the logo. The transparent logo only overlays on the original image data that still can be seen through the logo. In efficient and low cost video transcoding, the information obtained from the input bit stream is reused. This reduces the computational complexity tremendously. In order for our logo insertion scheme to be applicable to as many different transcoders as possible, our scheme also reserve and reuse the information decoded from the input stream as much as possible. Our logo insertion scheme does not require estimating motion vectors again for the logo affected areas. Instead, it only makes simple but effective modifications on motion vectors and macroblock modes for the affected macroblocks, and the quantization of these areas. 1. Modification of Motion Information We assume, without losing the generality, that the logo part occupies an integer number of macroblocks, especially for covered logo. There is very little difference in modifying the motion information for these two types of logos. We will describe them in one piece. As metioned, some of the information decoded from the compressed bit stream is preserved in most of the transcoders, such as the picture type and the motion information. Since the logo usually only affects a small portion of a limited number of pictures in the video sequence, we reuse the old motion vectors for the part unaffected by the logo. So we only need to modify the motion vectors of the part affected by the logo, which includes the part covered by the logo and the part outside of the logo but in motion compensation used the area inside the logo (only for P, B frames). We name them "logo part" and "logo-affected part" respectively in the following discussion. We address on how to deal with these two situations separately.