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Multiple Ad-Marker System with a mobile device to let users store advertising ID (content ID) temporarily, and to remind them later t the users' convenience.

IP.com Disclosure Number: IPCOM000015800D
Original Publication Date: 2002-May-03
Included in the Prior Art Database: 2003-Jun-21

Publishing Venue

IBM

Abstract

*TITLE OF DISCLOSURE: Multiple Ad-Marker System with a mobile device to let users 'bookmark' and store advertising ID (content ID) temporarily, and to remind them later at the users' convenience. *IDEA OF DISCLOSURE: (1) Invention Description Summary: This Multiple Mobile Ad-Marker System comes with a small mobile device that makes it possible for users to 'bookmark' and identify the ads(and also products and places) that they have seen. The mobile device may have a size of an average key holder with a button which you can press to 'bookmark' whenever you come across a content that you want to see later. The ads (posters, articles, products etc.) will receive a digital message (i.e. request for 'bookmark') when the user presses the button on the device. Then, the ads will respond to the device by transmitting the ID information of the content. The Multiple Ad-Marker can temporarily store this ID data, and the users may pull out that stored data whenever they like. The users can later request for more information about the ads which they bookmarked, by using the Web, i-mode, interactive TV. If the ads do not transmit the ID to the Ad-Marker, the device only memorizes the location and time of its contact.·A third party organization will operate a website which provide information that can be transmitted to the Ad-Marker. This third party will also manage the user information, advertising ID, and product/service information related to the location and time of the contacts. The operating cost for the third party organization will be covered by the subscription fees from users and participation fees from the product/service providers.