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Method of Conducting a Political Opinion Poll

IP.com Disclosure Number: IPCOM000020236D
Original Publication Date: 2003-Nov-04
Included in the Prior Art Database: 2003-Nov-04

Publishing Venue

IBM

Abstract

Public opinion polls are commonly used before elections to see how a political candidate is doing in each geography, to fine-tune the remainder of the campaign. Current art for conducting a public opinion poll is labor intensive and expensive. What is needed is a more automated way to measure the pulse of public opinion on a candidate or an issue. By measuring how long a prospective voter listens to a recorded message from a candidate before hanging up the telephone, and comparing it with statistically significant data verified through conventional means such as telephone interviews, the views of the electorate on the candidate and/or the message can be ascertained rapidly and automatically.