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FAX AND MARKETING Disclosure Number: IPCOM000026324D
Original Publication Date: 1991-Apr-30
Included in the Prior Art Database: 2004-Apr-05

Publishing Venue

Xerox Disclosure Journal


The use of the telefacsimile (FAX) copying is becoming an increasingly popular marketing tool for sending and receiving orders. Often the order forms contain complicated graphics, numerous shaded areas and colors. This type of document may be difficult to compress and may take a long time to transmit and decipher. This problem may be overcome by printing the original order form document entirely or in part, in certain colors or half tone patterns that "drop-out" when sent by FAX in monochrome. A detailed knowledge of the FAX machine compression algorithm and optical characteristics allow this technique to be most effective.