Original Publication Date: 2004-Jul-07
Included in the Prior Art Database: 2004-Jul-07
Soon a mobile phone users´ location will be available to be utilized for informative and advertisement purposes. How will an advertiser reach most users in its area? How will users protect themselves against unwanted advertisements whilst enabling interesting commercial information? A location broker is a business model that helps advertisement agency reach a high number of users and users obtain the right type of information. Anywhere, Anytime, on Any device. A LBS certificate is the tool that enables this, buy letting the user choose on-the-fly the information they want to receive.