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Dynamic Embedded Auxiliary Content Disclosure Number: IPCOM000031660D
Original Publication Date: 2004-Oct-04
Included in the Prior Art Database: 2004-Oct-04

Publishing Venue



Many websites such as, and other companies that cater to a wide variety of customers using a variety of varying content real estate (i.e. physical web browser space) constrain the size of the presented content to avoid horizontal scrolling. By doing so, they leave a potentially signifigant portion of the web browser unused, i.e. white-space. This publication proposes a model that can detect available white-space and potentially populate it with auxiliary content while still avoiding horizontal scrolling.