(RSS) Endcap Viewing and Notification System and Methods
Original Publication Date: 2004-Nov-12
Included in the Prior Art Database: 2004-Nov-12
Disclosed is a System and numerous Methods for Personal Shopping Devices to display and monitor changes in the retailer's endcap displays. The primary system and method is to enable personal shopper devices to be notified when a new product display is positioned at an endcap location. The customer has the ability to view a series of the endcaps via a "thumbnail" view of the endcap images (e.g. up to 10 images depending on the size of the display on the consumer device and the other information that may also be concurrently displayed on the screen). The customer has the option to zoom in on the endcaps of interest or to scroll through the next page(s) of endcap images. Another significant aspect of this invention is a method to enable a shopper to view changes in the endcap displays since their last visit to the retail store via a personal shopper device. Other methods are disclosed that utilize a customer's shopping history and a customer favorite's list to encourage vists to specific endcap displays. Also disclosed, is a method of cross selling items on endcap displays and a method of measuring the effectiveness of the encouragement and cross selling offers to the customer. Trends are then established based on the measured effectiveness.