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Disclosed is a technique for automatically notifying consumers of advertised and in-store specials, to improve the matching of consumers to on-sale products.
English (United States)
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Automated Consumer Notification of Advertised and In -Store Specials
Consumers will often enter a store (e.g. grocery, home improvement) without being
aware of locally advertised and in-store specials. The vendor misses the opportunity to
match a prospective buyer with a sale item due to this lack of information. Some vendors
try to remedy this by distributing advertising fliers to customers when they enter a store,
but this distribution method is inefficient since it is dependent on the manual distribution
and receipt of information, often requiring a direct person-to-person exchange. In
addition, advertising is usually only printed in one language (e.g. English), and with the
increase in consumers for whom the local language is not their first language, the store
misses an opportunity to match consumers with advertised products.
This invention automatically notifies consumers of advertised and in-store specials as
they enter a store, in the language of the consumer's choice, without the need for the
manual distribution of information, and without requiring a direct person-to-person
exchange. This improves the potential for the store to match a customer with an
advertised or in-store special.
When a consumer enters a store, they will be provided with a presentation device, with
an interactive user-interface, which displays the advertised and in-store specials, along
with the option to choose the language in which the i...