Browse Prior Art Database

Method for Selecting Audio-Clips to Play During Visual Presentation of Web Pages

IP.com Disclosure Number: IPCOM000123223D
Original Publication Date: 1998-Jul-01
Included in the Prior Art Database: 2005-Apr-04
Document File: 1 page(s) / 32K

Publishing Venue

IBM

Related People

Bramnick, A: AUTHOR [+3]

Abstract

Disclosed is a method for adding a custom audio clip to a World-Wide Web page in a dynamic manner at the time of execution for a program presenting the Web page. Software, such as JAVA applets, executes a software algorithm to determine which audio clip will be played, in a manner similar to the current rotation of video advertisements in the form of .GIF bit-map displays.

This text was extracted from an ASCII text file.
This is the abbreviated version, containing approximately 100% of the total text.

Method for Selecting Audio-Clips to Play During Visual Presentation
of Web Pages

   Disclosed is a method for adding a custom audio clip to a
World-Wide Web page in a dynamic manner at the time of execution for
a program presenting the Web page.  Software, such as JAVA applets,
executes a software algorithm to determine which audio clip will be
played, in a manner similar to the current rotation of video
advertisements in the form of .GIF bit-map displays.

   For example, this method may be implemented in an (EYP)
Electronic Yellow Pages application providing an EYP user interface
through which search criteria are entered.  When a set of listings is
chosen, the software of the present method chooses a set of
advertisements in the form of audio clips to rotate for presentation
based on the search criteria.  The audio clip is chosen, for example,
based on the yellow page category and location, so that the audio
advertisement is targeted to the appropriate audience.  Thus, the
algorithm uses information entered by the user to help in the
determination of which audio clips are chosen.  The algorithm can
also include a bias for playing audio listings for which merchants
have bought a premium service.

   This method contrasts with the use of audio clips on Web
pages today, in which a single audio clip is either automatically
played when the Web page is selected, or in which a single audio
clip is played when it is selected by the user.