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New application for HDD as storage for advertisement screens Disclosure Number: IPCOM000125137D
Publication Date: 2005-May-19
Document File: 1 page(s) / 28K

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Advertisement on large boards on the side of the road, or in public spaces such as train stations, airports, restrooms, shops, public squares (e.g. Times Square) (...) are very common. Whereas in the past these boards consisted of a paper type poster, more and more companies are taking advantage of digital screens (LCD, plasma, projection) to post their message. However, the content of these boards is today limited to a few images and/or animations due to limited storage capabilities. In this publication, we describe how hard disk drives can be used to provide storage for rich advertisement or public interest messages including audio and video.

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New application for HDD as storage for advertisement screens

    We propose to include a HDD in a advertisement board to expand the capabilities to include video and sound.

The content could be updated through any method of wireless on physical connection, or simply by replacing the HDD. The content could be transmitted to the display through a wireless connection, or a standard cable connection.

As a basic embodiment, the HDD could be used to deliver a fixed message.

Taking advantage of the large storage capability of a HDD, the message could be changed in a periodic or dynamic schedule.

      - As an example of periodic change, the device could be set up in order to adapt the displayed message depending on the time of day. For example in a metro station, passengers traveling around 5am are likely different from those travelling around 8am and those travelling off peak around 11am. Thus the advertised product and message would be adapted to the main audience.

      - As an example of dynamic change, an active sensor could be built into the billboard to determine the preferences of the person near-by and adapt the message accordingly to target a specific market segment. For example, information from smartchips in cell phones, PDAs, or pagers could be used. Such targeted advertisement is commonly used on the internet today.

Disclosed by Hitachi Corporation