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A method for the automated publicising of an event Disclosure Number: IPCOM000125718D
Original Publication Date: 2005-Jun-14
Included in the Prior Art Database: 2005-Jun-14
Document File: 2 page(s) / 44K

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When organising an event (such as a seminar, teleconference or similar), it is often difficult to discover a means of advertising the event such that it attracts a significantly sized and broad ranging audience. The mechanisms for publicising the event are largely left to the person organising. In any case, the channel (or channels) used to advertise may not necessarily be those best suited to target population with the end result that the event runs the risk of being under attended.

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A method for the automated publicising of an event

The concept consists of the following main components:

An event publication console. This component is responsible for taking the details of the event from the event holder. It is here that the event holder specifies the information in an event profile that they submit to the processing engine.

An event profile. This profile contains the details about the event. In addition to detail about the content (such as title, synopsis), the event holder can specify the target audience profiles that the event is aimed at. Note that here the event holder may specify audience specific text .

An audience classification profile. This component categorizes potential audiences into logical groups. This profile also contains the logic to select the audience from an address book component. The profile also contains a reference to communications interface that should be used to contact this particular audience. Note that these can be weighted in order of preference e.g. first by paper flyer, then by e-mail, then by instant messaging. This can be statically created or can be generated using data mining techniques, statistical analysis of attendance figures, etc.

An address book component that contains contact details for the target audience. This component also contains information regarding how individuals prefer to be contacted when people are advertising events (optionally filled in). If this was left blank, the default methods for contacting an individual of their 'type' would be used.

Advertising content templates. These components are responsible for creating the content to be delivered down various channels of communication to various audiences. Different text would be generated depending on a) the communication type and b) the type of individual. Communications Interface. The communications adapters are responsible for the delivery of the advertising m...