Browse Prior Art Database

Method to prevent commercial skip on played back media. Disclosure Number: IPCOM000173598D
Original Publication Date: 2008-Aug-15
Included in the Prior Art Database: 2008-Aug-15
Document File: 2 page(s) / 27K

Publishing Venue



One of the great electronic devices was the VCR*. It allowed the taping of television and the skipping of commercials. This has morphed into some Digital Video Recorders (DVR) which initially had commercial skipping software. Yet commercials are the basis for free television. These days, for some TV shows, the commercial spots could run in the millions (such as the famous Superbowl** commercials). Why would some company put down 2 Million dollars for a chance that their commercial won't be skipped with the use of the fast forward button? If the broadcast networks could somehow guarantee that a commercial was incapable of being skipped, then possibly those commercials could be charged more. This disclosure proposes a method of transmitting multi-speed, mult-layered digital commercial feeds that play according to the speed detected during video playback.

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Method to prevent commercial skip on played back media .

This disclosure takes advantage of the broader bandwidth allowed via the digital and HD protocols. Now that broadcasters are required to switch to full digital mode by 2009, they have been slowly converting their transmissions to digital format from analog format. The key here is that the digital format can hold more data, which is what this patent takes advantage of.

This is the typical stream of a show/event and the commercial break:

(show) (commercial) (show)

The "problem" is that viewers typically fast-forward through the commercials.

What this patent disclosure proposes is a method where multiple commercial streams are broadcast along with the show/event stream:

- &&&&&&&&&&&&&&&&&&

* * * * * * * * * * * * * * * * * * * *

# # # # # # # # # # # # # # # #

This is the explanation of the symbols:

xxxxx = commercial recorded at regular (1x) speed.
& & & = commercial recorded at one-half (1/2x) speed
* * * = commercial recorded at one-third (1/3x) speed
# # # = commercial recorded at one-fourth (1/4x) speed

When the DVR detects that the user has hit the 2x Fast Forward button, then the player switches from the 1x commercial recorded stream to the 1/2x commercial recorded stream. Thus:...