Browse Prior Art Database

Altering of Expired Commercials in Recorded DVR Content

IP.com Disclosure Number: IPCOM000183622D
Original Publication Date: 2009-May-29
Included in the Prior Art Database: 2009-May-29

Publishing Venue

IBM

Abstract

The proposed invention describes methods that enable a broadcast provider (e.g. DishNetwork) to interact with the DVR device to dynamically change the metadata of commercials that have already been shown and have been recorded to a user's DVR device. The metadata of recorded commercials advertising upcoming shows that have since expired (e.g. already been broadcast) is modified to provide one or more valid options for obtaining the request broadcast.