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We invent a method, system and computer program for providing a novel sitemap, which is enhanced by incorporating user behavioral data, providing users with social guidance in addition to traditional static site structure.
English (United States)
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User behavior enhanced sitemap for social guidance
A site map (or sitemap) is a list of pages of a website accessible to crawlers or users . It can be a web page that lists the pages on a web site, typically organized in hierarchical fashion. This helps visitors find pages on the site. They also actas a navigation aid by providing an overview of a site's content at a single glance, and then help users understand where they can go . Site maps offer a useful supplement to the primary navigation features on a website or intranet. A site map's main benefit is to give users an overview of the site's areas in a single glance and acts as website guide.
However, current sitemaps are only designed and implemented for providing a static overview of the structure of the whole websites, which are not so useful and only act as a secondary navigation feature. The user can NOT get enough hints which parts of the website are important and useful especially when the user is not familiar with the website. In our invention, we use the user behavioral data within the websites to enhance the traditional static sitemap, which providing social guidance to help users in website navigation
Traditional sitemap only provides static site structure, helping user to locate and navigation.
As shown in the Fig. 1 below, besides the traditional static website structure, the new sitemap will also including user behavioral data, including how many users are currently (or within the past time frame) staying at each page or page group, and how many users are transferring from one page to another page. Each page (or page group) is depicted as a circle, the size of the circle indicates how popular it is, i.e., how many visitors are on the page, we can plot dots on the ci...