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Method and Apparatus for Integrating Online Social Media in TV As A Service

IP.com Disclosure Number: IPCOM000197674D
Publication Date: 2010-Jul-19
Document File: 3 page(s) / 30K

Publishing Venue

The IP.com Prior Art Database


Disclosed is a system and method for enhancing the end-user’s television experience, as well as providing new advertising opportunities for companies, by gathering user data from video frames and online systems and integrating that information into the viewing screen in the form of a video overlay.

This text was extracted from a PDF file.
This is the abbreviated version, containing approximately 53% of the total text.

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Method and Apparatus for Integrating Online Social Media in TV As A Service

In Internet Protocol Television (IPTV) networks, the set-top box is a small computer

providing two-way communications on an IP network and decoding the video streaming

media. IP set-top boxes have a built in home network interface which can be Ethernet or

one of the existing wire home networking technologies such as HomePNA or the ITU-T

G.hn standard, which provides a way to create a high-speed (up to 1 Gigabit/s) local

area network using existing home wiring (power lines, phone lines, and coaxial cables).


The market has not yet seen a successful method for bringing web content to TV. One

proposed product is Google TV, but the solution holds the following limitations:
• Does not analyze the current video feed and analyze the social network of a

person and display related content
• Does not inform user of programs being viewed by people in her/his social

network with matching interests
• Does not help in saving power by helping avoid recording programs a user's peer

has already programmed to be recorded

In addition, opportunities exist in the advertising market for a tool that would access

social-networker and gamer information in order for companies to leverage it and create

highly targeting marketing campaigns.

Inventors also see an IPTV device as a means of maintaining energy efficiency at it

enables more efficient viewing and recording practices.

The main goal is to enhance the audio and visual experience of a television viewer. The

solution entails obtaining video frames from the television channel by preprocessing

input frames and identifying caricatures within a frame. Then, the system obtains

information from social networking and online communities that are related to the

caricatures. The system articulates the caricatures and dynamically overlays the

information onto the viewing screen.

The system is able to display information pertinent to multi-user environments as well.

The system acquires the information from the social network of each user, analyzes it,

and appropriately displays information such as: data relevant to both the users, or a split

screen showing different users in different windows, or a user's name as a banner or


The method also monitors for scheduled power outages that might interfere with an

end-users viewing or recording plans. A user is able to research within their social

network to find people with matching TV interests; perhaps someone could record a


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show for them. This method can even used to conserve power by avoiding unnecessary

re-recording of content.

The system disclosed here dynamically and intelligently capitalizes on the dynamics of

social networks and games, there...