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Method and System for Optimizing Price Parity for Advertisers and Partner Websites

IP.com Disclosure Number: IPCOM000197953D
Publication Date: 2010-Jul-23

Publishing Venue

The IP.com Prior Art Database

Related People

Inventors:
Alan Lu Weiguo Liu SIWEI JIA

Abstract

A method and system for optimizing price parity for advertisers and partner websites is disclosed. An optimization formulation is provided to determine click quality on the partner websites and subsequent price parity for both the advertisers and partners under relevant business constraints.