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Multiple-Platforms Analytic Logical Data Model for Advertising and Marketing Industry

IP.com Disclosure Number: IPCOM000202760D
Publication Date: 2010-Dec-29

Publishing Venue

The IP.com Prior Art Database

Abstract

Disclosed is a novel analytical model to provide one enterprise or centralized analytic logical data model with multiple data sources from linear and non-linear platforms, to store, consolidate, and analyze data for business intelligence and data warehouse usage in the advertising and marketing industry.