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Weeding out subject-matter-typos Disclosure Number: IPCOM000203056D
Publication Date: 2011-Jan-17
Document File: 5 page(s) / 49K

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The Prior Art Database


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Page 01 of 5

This article
t%20Employers%20Call%20Me (an excerpt of which, is attached

    ) lists among other flaws, the typos as a certain
kiss-of-death to one's chances to get a reply from a
prospective employer.

  Your Resume Is Poorly Written
Your Resume Is Poorly Written
If you're using a resume that was designed and formatted more
than six months ago, it shows. You've got to stay abreast of
current trends in resume design if you want to stand out from
the crowd. Also, typos on a resume are the kiss of death - and
simply running your PC's spell check function really isn't
good enough. You need to proofread it the old-fashioned way,
and have at least two other people do that for you as well.
Otherwise, you might be sending out an error-riddled resume to
prospective employers - and they're tossing it right into the
circular file.

In fact typos are viewed by many of the recipients as a sign
of an unprofessional attitude on the part of their authors.
Typos have many shapes and sources. Our disclosure addresses
one of the common typos/mistakes. Many people don't start
writing their documents from scratch but rather use old
documents and/or templates as a basis for the new document
(ala cut&paste technique). For instance one could use a
bid-letter that was addressed to a bank, as a template for a
bid-letter in a different industry. The author can do all the
write-proofing to weed out typos and run all the
spell-checkers and yet can still miss couple of instances
where the original subject (bank) was left instead of being
replaced by the new industry name. To that end, one could
explicitly look for such mistakes and search for assortment of
such words before he signs off the document. The case however
can be that a subject-matter typo was entered by an
absent-minded author and as such she might not even know what
to be aware of (for instance one could answer the phone while
typing and by mistake type some of the word he voiced over the
phone ...).

    Our disclosure describes a new method to assist the
general public and identify/weed-out the subject-typos from
the documents.

    Searching for "weeding out typos" brought about lots of
hits but none describe any pragmatic/programmatic technique
that can help in weeding subject-matter typos.

The article:

  Semantic targeting:
Semantic targeting
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Page 02 of 5

Semantic targeting is a technique enabling the delivery of
targeted advertising, a form of contextual advertising, for
advertisements appearing on websites and is used by online
publishers and advertisers to increase the effectiveness of
their campaigns. The selection of advertisements are served by
automated systems based on the content displayed to the user.



1 Origins

2 The Evolution of Online Advertising

3 How semantic targeting works

4 References

[edit] Origins

Semantic Targeting has originated from the developm...