Improved way to direct Shopper Assistance within the Retail Store
Publication Date: 2011-Apr-29
The IP.com Prior Art Database
Disclosed is an automated method to direct assistance to shoppers in a retail environment. The solution is to install active Radio Frequency Identification (RFID) to the shopping carts along with RFID readers positioned throughout the aisles of the store. Then, using an algorithm and the results of the RFID readers, the system is able to determine when someone may need help in a particular aisle and deploy an associate to help them.