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A Method and System for Dynamically placing Brand Ad and Banner placements in a Video Stream

IP.com Disclosure Number: IPCOM000210370D
Publication Date: 2011-Aug-31
Document File: 1 page(s) / 17K

Publishing Venue

The IP.com Prior Art Database

Related People

Arpit Gupta: INVENTOR

Abstract

A method and system for dynamically placing brand ad and banners in a video stream is disclosed. The method introduces an exchange model wherein the advertisers can compete in an auction for frames in the video stream to be replaced by the advertisers brand ads or banners.

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A Method and System for Dynamically placing Brand Ad and Banner placements in a Video Stream

Abstract

A method and system for dynamically placing brand ad and banners in a video stream is disclosed.  The method introduces an exchange model wherein the advertisers can compete in an auction for frames in the video stream to be replaced by the advertisers brand ads or banners.

Description

Disclosed is a method and system for dynamically placing brand ad and banners in a video stream.  The method comprises of replacing frames in the video stream with brand promotionsFurther, the method also provides an exchange model for advertisers to compete and bid for a plurality of frames in the video stream.  The frames are pre-constructed for the video stream from different advertisers and a winning advertiser’s frames can replace the original frames at the time of video delivery.  The method changes the frames in the video after the video has been built, and not before a video is being constructed.

For example, consider a video showing a person holding a soft drink can.  All popular brands of cold drinks can compete in an auction for same set of frames.  All cold drink brands can provide the frames of their own brand and the system replaces the selected frames in the streaming video with the winning advertiser’s frames at the time of video streaming. 

Another example of the system implementation can be a video showing a mountain view across a highway.  A bill board depict...