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Method and Apparatus for Subconscious Detection and Decision Prediction (To Buy or Not Buy) Disclosure Number: IPCOM000214845D
Publication Date: 2012-Feb-07
Document File: 2 page(s) / 29K

Publishing Venue

The Prior Art Database


Disclosed is a method to assist users in making purchasing decisions in order to prevent impulse buying. The invention incorporates bio-feedback technologies into a user’s hand held device, which is equipped with sensors, so that it detects the user’s subconscious will in a do-or-not-do (i.e., buy-or-not-buy) situation. The device then presents the user with output indicating whether they are about to make a good or poor purchasing decision.

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Method and Apparatus for Subconscious Detection and Decision Prediction (To Buy or

Not Buy)

Consumers fall victim to impulse buying. Consumers need a fail-safe method to protect them against the abundance of advertisements and subliminal messages that lead them to purchase items on impulse, which they otherwise would not have purchased, while shopping.

Related art includes a reference to neuroscience marketing. (

An enabling technology for implementing the invention is a bio-feedback device.

The disclosed solution relates to making the best purchasing decisions for a particular individual based on their own subconscious decision process that can be measured by predictable behaviors. A consumer's own subconscious is a better guide in a buy-or-not-buy situation than their thought process. For example, a consumer may know the logic against making a purchase, but do it anyway (i.e., "I just knew I should not have purchased that.").

The concept supporting the disclosed invention is that the subconscious will transmits a do-or-not-do (i.e., buy-or-not-buy) signal via the nervous system resulting in spatial and temporal movements as transmitted to a personal device (PD) held in the hand (device held in or by the hand is the current technical limitation).

The core idea of the invention is centered on the PD utilizing a sensor to identify the optimal time for a user to buy or not buy something based on the user's detectable motions and mannerisms with the handheld device. Technologies to detect the user's state (e.g., pressure, accelerometer, compass, moisture, Global Positioning System,, etc.) are incorporated into the hand held personal device. Using the sensors and technologies, as the user is pondering the buy-or-not-buy question, the device reads their physical reaction and detects their subconscious will (as described above)

Some of the functions of the enabling software needed for the device include:

• Decision algorithms

• Monitoring of the sensors

• Comparisons of the data to known yes/no data

• System for comparing the data to known good yes/no data for this user....