Browse Prior Art Database

Technique for Intelligent Catalog-less, media based, real time shopping

IP.com Disclosure Number: IPCOM000236495D
Publication Date: 2014-Apr-30

Publishing Venue

The IP.com Prior Art Database

Abstract

1. Media based advertising in commerce is always more appealing than text based ads and promotions. 2. Every media contents including images, videos etc that we visualize in television or in internet contains multiple products that could potentially be sold or bought by the customers. 3. Technologies related to television commerce (also, called as tCommerce) is gaining more popularity with the availability of internet based, smart tv and content providers. 4. Numerous technologies are available (read - http://www.getelastic.com/t-commerce-11-innovations-to-watch/) which could display buyable items in a given image or video content. 5. In all of existing technologies, association of catalog is always static and the content provider has to define the catalog and content association. Also, association of vendor should be predefined with the catalog and the content in display.