Publishing Venue
The IP.com Prior Art Database
Related People
Inventors:
Judy Lee
•
Judy Hsiao
•
Nicolas Lin
•
Roy Lo
Abstract
A method and system is disclosed for automatically choosing advertisement theme color for display on a webpage. The method and system automatically choose a best theme color for display of online advertisement in harmonic with background color of a webpage. Background color of a webpage is used as metadata for determining a best harmonic color for the advertisement that appears attractive to users. Harmonic colors are sets of two or more color relationships that are pleasing to the user’s eyes.
Method
and System for Automatically Choosing Advertisement Theme Color for Display on
a Webpage
Abstract
A method and system is disclosed for automatically choosing
advertisement theme color for display on a webpage. The method and system automatically choose a best
theme color for display of online advertisement in harmonic with background color
of a webpage. Background color of a
webpage is used as metadata for determining a best harmonic color for the
advertisement that appears attractive to users.
Harmonic colors are sets of two or more color relationships that are
pleasing to the user’s eyes.
Description
Disclosed is a
method and system for automatically choosing advertisement theme color for
display on a webpage. The method and
system automatically chooses a best theme color for display of online
advertisement in harmonic with background color of a webpage. Background color of a webpage is used as
metadata for determining a best harmonic color for the advertisement that
appears attractive to users. Harmonic
colors are sets of two or more color relationships that are pleasing to the
user’s eyes.
In accordance with
the method and system, a set of harmonic colors models are pre-defined and
stored in ad-servers. Harmonic colors
are defined and labeled in relation with the background colors of web pages. Given a background color of a webpage, the
method and system identifies a pre-defined harmonic color in relation with the
background of the webpage...