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Method and System for Automatically Choosing Advertisement Theme Color for Display on a Webpage

IP.com Disclosure Number: IPCOM000237450D
Publication Date: 2014-Jun-18

Publishing Venue

The IP.com Prior Art Database

Related People

Judy Lee Judy Hsiao Nicolas Lin Roy Lo


A method and system is disclosed for automatically choosing advertisement theme color for display on a webpage. The method and system automatically choose a best theme color for display of online advertisement in harmonic with background color of a webpage. Background color of a webpage is used as metadata for determining a best harmonic color for the advertisement that appears attractive to users. Harmonic colors are sets of two or more color relationships that are pleasing to the user’s eyes.