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Team assignments based on personality characteristics as revealed by social media Disclosure Number: IPCOM000237538D
Publication Date: 2014-Jun-20
Document File: 2 page(s) / 40K

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The Prior Art Database


Decades of psychology research have established the role of different personality types in the creation of effective teams. These personality types used to be established with lengthy and cumbersome questionnaires that asked the same question multiple times to get consistent answers. In the era of social media there is no need for that. We reveal our personalities, bit by bit, with every tweet, comment and blog post. This disclosure describes how the personality information gathered from social media can be used to create effective teams.

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Team assignments based on personality characteristics as revealed by social media

Team successes and failures have been researched by various branches of psychology: organizational, behavioural, occupational and personality studies. Team role inventory systems attempt to suggest the optimal makeup of a team looking at individuals' various characteristics.

    One such example is the Belbin Team Inventory ( , a personality test that assesses how an individual behaves in a team environment. It introduces Team roles such as Plants (creative, ideas person), Shapers (task-focused individuals), Co-ordinators, Implementors, Finishers etc., with the key

message that a high-performance team needs balance between the various characteristics. Effective teams are crucial to businesses. Data from the Belbin Team Inventory can also used to assess how effectively a team is likely to work together, including selecting the best candidate to fulfil each role, and identifying gaps and overlaps in the Team Role distribution which might have an impact on a team's success. Other team role inventories are available: Team Management System or Star Roles Model are two examples. However, in order to map a person to one of the roles proposed by any of these models, those participating need to take a battery of psychometric tests or self-evaluate or have extensive 360 degree feedback. This is time-consuming, expensive and an inhibitor in the more wide-spread use of these scientific and well tested methods of building teams.

    In the era of social media, it is no longer necessary to ask people to take personality tests. Participants in the social web are revealing lots about their personality through their posts, comments and tweets. The idea here to use the social media contributions to identify personality t...