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Method of generating heat map in email system Disclosure Number: IPCOM000237999D
Publication Date: 2014-Jul-25
Document File: 4 page(s) / 93K

Publishing Venue

The Prior Art Database


This disclosure presents a method about how to create the heat map for users in a mail system.

This text was extracted from a PDF file.
This is the abbreviated version, containing approximately 52% of the total text.

Page 01 of 4

Method of generating heat map in email system

Problem statement and background

With the big data era, users are facing longer email content especially with forwarded and replied multi-times. It is extremely hard for readers to identify the focus of received emails or the focus that the sender wants to highlight or the discussion focus during the emails flying.

While a heat map is a graphical representation of data where the individual values contained in a matrix are represented as colors. It's common that web heat maps have been used for displaying areas of a Web page most frequently scanned by visitors. It is a good idea to find the key content of interest. It will be quite useful for mail users if the received mail identify those frequently read segments in mail content already.

However, the heat map on Web page which is either purely based on mouse click or screen stay doesn't apply to email system because the mail system has a lot of difference with Web page.

This disclosure presents a method about how to create the heat map for users in a mail system.

Core Ideas and Claims

This disclosure provides a method on how to create a heat map in mail system for users. Keep monitoring mail content window

which is illustrated in Fig.1 as below, and analyzing scroll bar action(includes position and stay time) and mouse event (single click, double click and content selection) which reflects users' focus to generate the heat map accordingly.

The process begins when a user opens one mail, it basically includes three phases: read the original heat map, get the heat increment based on current user's behavior, create the new heat map for the next mail reader.

Detailed Description

The detailed method process illustrates as below: 1. Related definitions as in below Fig.1 1.1 Scroll bar action
A. Divide the mail content window as two parts, the upper one and the lower one.

B. Normalize the heat increment values of these two parts, 1 for the upper one, and r for the lower one. ( r<1 commonly)


Page 02 of 4

1.2 Mouse event includes single/double click, content selection. The heat value increment of mouse events is defined as 1.


2 Heat map generation process

2.1 Begin when the user opens the received email, reads the current heat map from the current email (if the current user is the first reader,...