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Augmented Reality Interactive Context Signage Disclosure Number: IPCOM000238239D
Publication Date: 2014-Aug-12
Document File: 2 page(s) / 50K

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Everyday, people see adverts and billboards, for example when driving to work. Advertising and road signs are static and not customised for individual consumers. As a result, such signs will not have value to a majority of users. By using augmented reality, signs can be customised via analysis of users current goals and interests to display relevant information.

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Augmented Reality Interactive Context Signage

Disclosed is system that uses augmented reality card and a 'general viewing medium' (such as glasses/contact lenses/glass surfaces etc) as well as a method of communicating the users' interests to the augmented reality sign. This system then allows the sign to contain a relevant advert rendered and displayed individually to the user.

    The disclosed system proposes where the advert or road sign is replaced by a blank augmented reality card or partially replaced over necessary static road information. When a user is close to one of these cards, a system can be implemented where their interests are communicated to the sign, as well as information as to what general viewing medium (e.g. glasses/contact lenses/glass surfaces) to communicate back to.

    A database of adverts can be searched to find an advert to be shown to this user. This is correlated with a further database containing data on a user's current goal or personality. Such a database can be constructed using inference through calendars, online profiles or other information about their journey.

    This implementation provides extensive advertising business opportunities. Further embodiments for the system are general information displays (such as a personal calendar) and audio-based implementations.

    Figures A and B below respectively illustrate the comparison between current systems and the disclosed system and a detailed embodiment of the system itself.

Figure A: Pr...