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Page loading optimizations and responsive content based on eye tracking input Disclosure Number: IPCOM000238589D
Publication Date: 2014-Sep-04
Document File: 3 page(s) / 60K

Publishing Venue

The Prior Art Database


The disclosed invention describes a client-server optimized system and method for responsive display of content based on eye tracking.

This text was extracted from a PDF file.
This is the abbreviated version, containing approximately 46% of the total text.

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Page loading optimizations and responsive content based on eye tracking input
The content of a web site does not take into account where the user's eyes are focused on the display (or even if they are) when rendering the page. As the number of devices with the capability of detecting the user's eye movements increases an important piece of information is not being fully utilized in web site design. Examples:

A search portlet is requested, then a popup like an instant message opens to cover the area



where the user is reading, thereby causing the user extra effort to move the portlet to the side.

A user takes an action that results in a page rendering, but then looks away, thereby causing the


user to miss the information.

A user reading over a document lingers over a particular word or phrase, requiring an extra action

to communicate to the page they would like extra help (e.g., a definition of the word/phrase in focus).

Prior art:
Search Keywords Prior Art

Description Differentiation

visual focus

Visual focus-based control of coupled displays

Patent for controlling the content and focus of one-to-many coupled displays based on detecting user's focus (e.g., eye movement, head position, etc.)

The disclosed idea deals with how web pages are rendered based on focus location, whereas this patent is about any content on a set of displays.

visual focus

Method of improved viewing
of visual objects on a display by enlarging a focused object

Patent for altering the display of a visual object based on the user's visual focus.

Idea refers to field input focus, and does not mention or make reference to the user's eye focus

visual focus responsive web none relevant n/a


The core concept of this idea is to have a web page/experience that is responsive to the user's focus of attention on the page area. Focus-based input is captured and conveyed in a way that allows the page, portlet, widget, etc., to be rendered such that it is most advantageous to the current context. In each of the examples stated in the problem description, this might happen as follows:

A search portlet is requested. The focus input indicates the user is actively reading a section of


the page so it opens the portlet window in an area outside the user's area of focus so as to not obscure the content being viewed.

A user takes an action to request a page, but then looks away. The focus input indicates the user


is no longer looking at the screen, so instead of displaying the content it waits until the user returns focus, or (alternately) begins reading the content aloud to the user.

A user reading over a document lingers over a particular word or phrase (perhaps with a quizzical


expression). The focus input indicates a pause (or maybe a rescan) of an area on the screen, and provides a pop-up with further explanation (e.g., the definition of the word being scanned, a link to a site with more detail, etc).

Unique aspects:

Client-side load ordering of content respo...