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Extraction of information from advertisements for easier consumption for customers Disclosure Number: IPCOM000238995D
Publication Date: 2014-Sep-30
Document File: 1 page(s) / 24K

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The Prior Art Database


People listen and watch adverts on a daily basis. When watching the TV or listening to the radio, adverts tend to last for a short period of time. If a consumer is interested in something they see or listen to then they may not research the given product or item for some time afterwards. In this case the user is reliant on their memory of the name, phone number or website address for the given item of interest. Additionally, they may miss key details in an advert that would allow them to instantly search something or find answers to their questions.

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Extraction of information from advertisements for easier consumption for customers

This publication details a methodology that can be used in order to allow the user to save the relevant pieces of information in a quick and easy way. The methodology uses techniques as seen in the Microsoft Kinect v2.0 sensor. This sensor enables voice recognition for fixed commands but additionally records and stores video and audio for the past 15 minutes at all times.

    There are also various pieces of software that enable voice-to-text transformations, which are also utilised here.

    This publication details a method to extract key pieces of information from advertisements containing audio, which can then be translated into a simple format for consumption by a listener or viewer at a later time/date.

    Let's take the example of a user watching TV in their living room. In this case we take the assumption that the TV has someway of sending information to a user's smart phone and that the user has someway of triggering that connection, whether this be a TV remote that has a "send to phone" button on it or that the phone would have a direct link via Wi-Fi/Bluetooth to the Smart TV. The TV will keep a log of recent adverts (details below) and if the user sees an advert that appeals to them they could tap the button on their TV remote, which could send an infra-red signal to the TV. The Smart TV would then be able to send an e-mail to the user containing the important pieces of information about the advert currently on the TV and for the advert or two prior to that, accounting for possible delays in the u...