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Method and System for Serving Contextually Relevant Advertisements based on Signals from User Generated Images/Videos

IP.com Disclosure Number: IPCOM000239312D
Publication Date: 2014-Oct-29

Publishing Venue

The IP.com Prior Art Database

Related People

Inventors:
Rohit Vijayakumar Athanikar

Abstract

A method and system is disclosed for serving more contextually relevant advertisements (ads) to a user. The method and system scans one or more user-uploaded images for presence of one or more brands based on the user’s consent for scanning. Thereafter, if one or more brands are detected, the method and system queries an ad inventory in real-time for providing ads of the one or more brands or ads of brands similar to the one or more brands.