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# Method to intelligently restructure advert content depending on fast forwarding speed

IP.com Disclosure Number: IPCOM000239549D
Publication Date: 2014-Nov-14
Document File: 2 page(s) / 25K

## Publishing Venue

The IP.com Prior Art Database

## Abstract

This invention proposes a method to automatically alter the sequence and content of frames based on logic which will monitor the fast forwarding speed and other information tagged to the frames

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Method to intelligently restructure advert content depending on fast forwarding speed

It is now very common to record the programmes you like and watch them back at a later date. People usually fast forward through the adverts and the intended message from the advertiser is ultimately lost.

Fast forwarding functions come with multiple speeds available for selection ie x2 x4 x8 x16 x32

The sequence of frames when played in normal speed will get the intended message across to the audience. However when people play through in fast forward mode then ultimately the overall message will be lost, sound is lost or corrupt and the intended message is ultimately not delivered to the audience as intended in real time viewing

This invention proposes a method to automatically alter the sequence and content of frames based on logic which will monitor the fast forwarding speed and other information tagged to the frames

This invention will intelligently modify the sequence, length of frames and maybe adding subtitles by monitoring the fast forwarding speed and additional information tagged with each frame

A change in fast forwarding speed will ultimately modify the sequence again so the logic will continuously be feeding back to the decision making layer

The aim is that whatever the user does with the fast forwarding functions the advertising opportunity will be maximised to the audience with a restructured advert

So lets assume a 32 second advert. With 32 frames.

Advertising a new car at a very low price

At normal speed the advert is played in normal sequence 1- 32 in 32 seconds
x2 = 16 seconds x4 = 8 seconds x8 = 4 seconds

x16 = 2 seconds
x32 = 1 second
Lets assume time = T