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A method for gaining additional insights by combining profile pictures, metadata and existing profile information

IP.com Disclosure Number: IPCOM000239743D
Publication Date: 2014-Nov-28

Publishing Venue

The IP.com Prior Art Database

Abstract

It has been noted that targeted advertising secured an average of 2.7 times as much revenue per advert compared to traditional online advertising. These systems make use of online activities of consumers to identify what a user has previously purchased, looked at or interacted with. Despite the success in advertising conversion rates many individuals make use of privacy blocking tools in order to limit the exposure of their public data to such advertising services. In situations where users are blocking their usage behaviour, companies can still make use of previous order history to gain an insight into a previous customer in order to further influence other potential areas of advertising they might be interested in. This invention proposes an alternate method in which a company may be able to gain insight about a user that might not relate to previous orders or online behaviours by using profile pictures and other profile meta information.