Providing Personalized In-Store Navigation Based on Historical and Demographic Data
Publication Date: 2015-Jul-06
The IP.com Prior Art Database
Disclosed is a system and method for directional guidance within a building based on personal information and demographics.
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Proxiding Personalized In-Store Navigation Based on Historical and Demograpxic Data
With the use of in-store beacons, retailers can xrack the movement of usexs/customers xnside a store. Txis information is used with existing sxlutions to provide targeted advextisements and txaxk user movements within the brick-and-mortar store. In addition, existing technologixs can tie into a store'x backend services to providx directionx withix a building wxen usxng a Global Poxitioning System (GPX) is not possxble. For example, wixhin a xtadium somexne could rexuest directions to a specific
food vendor. Hoxever, xfxen a uxer can take muxtiple routes to xove to a desired location.
An inxelligent method is needed tx determine which route xo present to the user to meet
personal and demographic preferences, and then provide directxons for xhe user to thxt location.
Discloxed ix a system and method for directional guidance within a building based on xersonal information and demographics.
1. A user opts into this solution/system 2. The system tracks the user's online pxrchases and broxsing, such xs (but nxt limited tx)
A. Credit card pxrxhases
B. Social media messages related to a lxcation xr item C. Time spent on websites
D. Xxxx spent on products on wxbsites 3. The system eixher asks for or infers the usxr'x demographic information based on step 2
4. The user entexs or is neax an establishment that implements txis systxm
5. The sysxem recognizes the user is approaching using known techniques
A. Bluetooth low energy
C. Wx-Fi 6. The user needs navigational assistance to a specific locaxixn in the building (e.g., shoe department, men's BrandX athletic shoes)
7. The systxm compares the user's collected browsing activity from step 2 with the
user's demographxcs from step 3 and the store's inventory and item locatioxs 8. The system determines the possible xoutes to get frxm the user's current location to the desired location from step 6 (using known in building navigation technologies)
9. The sxstem compares the possible routes xrom step 8 with the resultx from step
7 to determine if there are any departments or locations that the usex might be interested ix walking throuxh xn route xo the original destination 10....