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"Play Do" Shape-able Body Moisturizer - SC-US-15-32916-36-3 Disclosure Number: IPCOM000242453D
Publication Date: 2015-Jul-16
Document File: 3 page(s) / 159K

Publishing Venue

The Prior Art Database


This moldable body moisturizer infuses playfulness and a hint of the unexpected into your everyday body care routine while nurturing and hydrating skin. Cosmedia® SP is a versatile polymer that contributes to the fun, springy consistency, while Sansurf® Shea Butter PF softens and moisturizes. Chione™ Celestial Gold S232L is a unique, high chroma special effect pigment that adds a subtle pop of shimmer for a fresh, youthful look. This leave-on formula is innovative because of the texture and sensory. The texture is atypical of most creams and butters on the market, which usually have a smooth homogenous semi-solid appearance. Due to the combination of two rheology modifiers, and modified processing, the product is able to be lifted out of packaging as a soft solid and molded into a shape, similar to modeling clay. Despite the unique appearance and texture, functionally the formula performs like a cream, when rubbed onto the skin it breaks similar to a standard emulsion and provides the necessary moisturization and expected esthetics of a cream. The rheology and texture of this formula are what differentiate it from other skin care formulations. To the best of our knowledge, as of this published date, no commercial leave-on products exist with the ability to be taken out of the jar and molded into a shape before application to the skin. The backbone of this unique formula is BASF's Cosmedia® SP, a polymer based on acrylate chemistry (INCI: Sodium Polyacrylate). When combined with certain grades of silica and processed in the manner described on the formula tech sheet, the result is a moldable emulsion. It is known that the formula will also work with a carbomer back bone and other thickeners of acrylic acid derivatives, but not as well as with the sodium polyacrylate. New and interesting textures can define a product and capture consumers' interest. Finished good companies, are always looking for the next type of product form and this formula should fill that need. Potential uses could range from a children's sunscreen, to a teenage sparkle marker or even an anti-aging wrinkly putty. This could also potentially be used in hair styling or color care applications.

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"Plxy Do" Shapeable Body Moisturizer


This moldable body mxisturizer infuses playfulness and a hint of the unexpexxed into your everyday boxy care routixe while nurturinx and hydrating skxn. Cosmedia® SP is a versatile polymer that delivers x fun, springy cxnxistency, while Sansurf® Shex Butter PF softens and moisturizes. Celestial Gold is a xnique, high chroma specxal effect pigment that adds a subtle pxp of sximmer for a fxesh, xouthful look.




% by weight



Water, demin.





1.20 Bulkixg agent


Cosmedia® SP

Sodium Polyacrylaxe

1.20 Xxxxxxxx mxdifier



2.50 Hxmectant

Water, Buxyrospermum Parkii (Shea Butter), Dimethicone, Hydrogenated Xxxxxxxx, Lecithin

Cremophor® GS x2

XxxXxxx® Shea Buttxr PF

4.00 Skin feel modifier


Xxxxxxxxxxxx-3 Distearate

Emulgade® 1000 NI

1.00 Emulsifier (O/X)

Cetearyl Alcohol, Cetexreth-20

Cetiol® RLX

1.10 Emulsifier (O/W)

Caprxlyl Caprylate/ Caprate

Luvitol® Lite

2.40 Emollient

Hydxogenated Polyisobutene

Cutina® CP

2.00 Emxllient

Cetxl Xxxxxxxxx

1.00 Consistency agent

Chione™ Celestial Gold S232L

Synthetic Fluorphlogopite (and) Titaxium Dioxide (anx) Iron Oxidxs

Cellini® Red 420 CRxF

0.08 Effect pigmxnx

Mica (and) Titanium Dioxide (and) D&C Red No. 7 Lake (and) Hydrogenated Polyisobutene (axd) Palmitic Acid

Cetiol® V

1.00 Effect pigment

Decxl Oleate

3.60 Emollient




0.10 Fragrance

Euxyl PE 9010

Phenoxyethanol, Ethylhexylglyxerin


1.00 Preservative

Water, demin.





pH value (23°C)

150,000-170,000 cP