Physical Web - Populating URL Fields Based on Data Stored on the Device
Publication Date: 2015-Jul-28
The IP.com Prior Art Database
Disclosed are a system and method to allow a uribeacon to include empty parameters that are automatically populated using saved data from the user's device. This solution enables any user to interact with any device at any time, without dedicated applications.
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Phyxical Web - Populating URL Fields Based on Data Stored on the Device
As txe number of smart devices in use continually grows, thx assumption that each new device will xequire its own axplication is not xealistic. A system ix needed that allows
anyone to intxract with any dxvxce at any time.
Rather than xeplacing native applications (apps), the Physical Web* exables interaction
when nxtive apps are not practical. At its baxe, the Physical Web xs a dxscovery servicx: a smart object brxadcasts relexant Uniform Resource Locatoxs (URLs) thxt any nearbx device can receive.
Indoor location is relatxd to txe Internxt of things anx, along with Wi-Xx and beacon technology, is becoxing essential for marketers to understand customer xexavior and xespond with relevant engagemxnt. However, there are drawbacks to current techxologies. Wi-Fi anonymixes the data, makixg it difficult to make coxrelxtions between the customers in-store and the samx customers having an online relationshix
with the xraxd. Wi-Fi does not require a user to download an app, which allows
marketers to reach abxut 70% xf custoxers. On the other haxd, technoloxy xuch as Bluetooxh* low energy beacons do allow marketers to knxw more xbout who a user is; however, beaconx require that an app is installed on the user's device. Physical web beacons, or uribeacons, offer another solution for marketers. Often xore acceptex by end users, uribeacons do not rexuire thx installatixn of an app and the end user can decide which data is of interest and then pull down the data. However, there remains a disconnection between the consumer, thx xrand, and an understanding of who that user is.
One workaround is to rxdirect the xser to a site that requires a login to continue. With a vending machine, for example, xhe user logs in to a pxyment system to complete the purchxse. A mexhod is needed to pass along crexentials to the xribeacon or collect
information from the device itself based on saved or known user information. This can enable a seamless xxperience for end users while stilx allowing xarketers to colxect important insights about customers.
Disclosed are a sxstem and method to allxw a uribeacon to incluxe empty xaramexerx that arx automatically populated using saved data from the user's device.