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Offline Viewing and Sharing of Advertisements on Mobile Devices Disclosure Number: IPCOM000243875D
Publication Date: 2015-Oct-23
Document File: 2 page(s) / 105K

Publishing Venue

The Prior Art Database


Disclosed is a method that, when a mobile device user receives an ad, offers the user an option to locally store the ad for future viewing and/or share the ad with contacts having similar interests. The method also monitors the user's activities (spatial and temporal) and preferences to determine the appropriate time to access the ad from the local server an present it again to the user.

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Offline Viewing and Sharing of Advertisements on Mobile Devices

Presently, advertisements (ads) appear interspersed with application content on mobile devices. Ads are often annoying or irrelevant to users, so the user often establishes settings to block all ads, including those that the user might want to see. When an ad is of interest to the user, there is no method by which to store the ad and retrieve it later based on user preferences and user's daily activities. Finally, users have no way to share a stored ad among a circle of contacts.

Ad-block software is available to stop annoying advertisements during application runs on mobile devices. Push notification based advertisements can be blocked through utility software. Other current technologies allow the storage of advertisement impressions in a device once and online contents are reflected into that when the user remains online.

The novel contribution is a method of sharing offline-viewed advertisements among mobile devices. First, when an ad is presented to the user within an application, and the user selects it or the system detects that the ad metadata matches user configuration for future viewing, the method locally stores the ad for future viewing. Next, the method monitors the user's activities (including spatial and temporal) and preferences to select the appropriate time to re-present the ad. Finally, at the time of presentation, the method enables sharing of an ad among the user's circle of contacts

when the activities and preferences of the user match that of a contact. Alternatively, the user may request similar ads from their circle of contacts again matching activities and preferences.

With this method, users can use mobile devices without interruption by ads, but then view the preferred ads later, pulling the ads from local storage when it is convenient. The user can share ads among contacts through a smart phone/device. Ad servers

can also find contacts with similar interests to that of the first user and then share an ad from the first device to the devices of the identified contacts. It does this by sharing the first user's device ID without letting it be accessed from the ad server.

By reviewing interactions, the system can build a c...