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Charging for physical space ads based on actual tracked human traffic Disclosure Number: IPCOM000244283D
Publication Date: 2015-Nov-30
Document File: 1 page(s) / 16K

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By using the data collected while tracking human traffic, venues could charge customers for ad space based on actual awareness rather than arbitrary pricing

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Charging for physical space ads based on actual tracked human traffic

Disclosed is a system for venues ("providers") that provide services to customers ("buyers") for displaying ads in the physical space (signs, billboards, banners).

Based on models available from digital marketing and the ability to track human traffic by the mobile devices carried by them, this system could create a more accurate & effective way to charge for ad space in the physical space.

    By using the terminology used for digital marketing -impressions, to be the index the system will base the charging model upon.

Providers would use this system as a channel for monetizing & charging the buyers in their venues, based on real human traffic that was tracked.

The main input for the system would be coming from an existing sensing system that tracks people's location within the venue, typically by using their mobile devices.

    Another application for this data in the system is to optimize content of ads based on the traffic patterns identified.

Advanced tracking capabilities can give a more qualitative view on human traffic such as dwell time, direction of movement, distribution over the day etc.

The system would utilize these metrics to optimize the usage of the ad space , hence making it more effective.

In addition, the buyers can get a live online report of traffic data for each ad space, and change to optimize traction, as done at digital campaign management.