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Method to adapt communication based on personality

IP.com Disclosure Number: IPCOM000245231D
Publication Date: 2016-Feb-19
Document File: 6 page(s) / 160K

Publishing Venue

The IP.com Prior Art Database


Disclosed is a method that can transform the content of a communication such as email so that it appeals to the personality of the recipient or collective common personality attributes of a group of recipients by analyzing recipient owned content

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Method to adapt communication based on personality

Often, key decisions made by stakeholders such as Venture capitalists, Vice Presidents and/or other execs in a corporate setting depend on their personality, besides other factors, and communicating with them over emails, through presentations for approval of a proposal, for example, in a way that aligns with their personality, can play to one's advantage. Some sample use-cases include presentations to be made to VCs or angel investors of startups, a seller's pitch to potential customers, an email to be sent to executives for project proposal/approval, an interview talk and so on. In the current state of art, most communications neither consider the personality traits and attributes of recipients in a formal way, nor use them to transform the content. Disclosed is a method to transform the content of such communication to suit the personality of a recipient or a group of recipients, based on personality attributes such as openness (to change, new ideas etc.), excitement-seeking, prone to worry, self-consciousness etc.

At the core of our method is a personality profiling and communication analysis/transformation module, which when given executive/recipient's name and the content of the communication, it will

- Create a personality profile of the recipient from analysis of his/her writings (blogs), interactions (tweets, posts), talks (speeches, news quotes) etc.

- Analyze the content of the communication to be sent to the recipient

- Map the sentiment/color/tone of the content to the required personality attributes

- Transform the content so as to better suit the personality of the recipient and optimize the chance of success.

Figure 1 shows the various components of the method. Given the name of recipient(s), first a profile is generated for the recipient and then using his/her writings such as on blogs, forums etc., social media posts, news quotes, speech transcripts etc., a personality insights profile with various personality attributes is generated. Then, a tone analyzer is


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applied to the content to be communicated along with color analyzer
(in case of graphic presentations such as powerpoints) to analyze the tone and color of the content. This tone is then mapped to the required personality attributes of the recipient, and in case of multiple recipients, it is mapped to the combined common personality attributes (arrived at by aggregating personality attributes of all recipients, for example). The tone is then transformed and in case of color, the color of the presentation is also modified to map to the personality of the recipient.

Fig:1 Various Components

Figure 2 shows how personality attributes are computed given text that a recipient owns, and Figure 3 shows how a communication content such as email can be analyzed for Tone.


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Fig. 2: Computing Personality Attributes


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Fig. 3: Analyzing Tone of an Email

Following are the steps of t...