Dismiss
We will be performing system updates on Sunday, July 21st, from 9-11am ET. You may experience brief service interruptions during that time.
Browse Prior Art Database

Using device usage patterns and behaviours to create personalised content

IP.com Disclosure Number: IPCOM000245881D
Publication Date: 2016-Apr-15
Document File: 3 page(s) / 105K

Publishing Venue

The IP.com Prior Art Database

Abstract

This article describes a system that monitors a particular user's usage patterns when reading news articles and other documents. Using the gathered usage patterns, an article provider's information can be adjusted to be presented in a way that is optimal for the particular user. By producing altered articles tailored to a user's preferences, be they for simpler language, more images or a less opinionated article, providers can engage a user to a much greater extent and thus enabling a greater commercial viability from repeat business and more effective advertising placement.