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Using device usage patterns and behaviours to create personalised content

IP.com Disclosure Number: IPCOM000245881D
Publication Date: 2016-Apr-15

Publishing Venue

The IP.com Prior Art Database

Abstract

This article describes a system that monitors a particular user's usage patterns when reading news articles and other documents. Using the gathered usage patterns, an article provider's information can be adjusted to be presented in a way that is optimal for the particular user. By producing altered articles tailored to a user's preferences, be they for simpler language, more images or a less opinionated article, providers can engage a user to a much greater extent and thus enabling a greater commercial viability from repeat business and more effective advertising placement.