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A Method and System for Generating a Set of Diverse Eligible Ads

IP.com Disclosure Number: IPCOM000246053D
Publication Date: 2016-Apr-29

Publishing Venue

The IP.com Prior Art Database

Related People

Inventors:
Qiang Ma Wil Simpson Shan Muthukrishnan Arnab Bhattacharyya

Abstract

Disclosed is a method and system for preprocessing a large set of eligible ads to generate a smaller set of important and diverse ads for optimizing total likelihood of ad click and/or ad conversion. The method employs a determinantal point process (DPP) to preprocess the large set of eligible ads to obtain the smaller set of eligible ads. Thereafter, the smaller set of important and diverse ads are fed to an ad selection algorithm for showing the ads to a user.