A Method and System for Generating a Set of Diverse Eligible Ads
Publication Date: 2016-Apr-29
The IP.com Prior Art Database
Disclosed is a method and system for preprocessing a large set of eligible ads to generate a smaller set of important and diverse ads for optimizing total likelihood of ad click and/or ad conversion. The method employs a determinantal point process (DPP) to preprocess the large set of eligible ads to obtain the smaller set of eligible ads. Thereafter, the smaller set of important and diverse ads are fed to an ad selection algorithm for showing the ads to a user.