Streamlined Process of Posting Vehicle Performance Data to Social Media
Publication Date: 2017-Apr-18
The IP.com Prior Art Database
Title: Streamlined Process of Posting Vehicle Performance Data to Social Media
Description: As described below, a process for collecting and monitoring various machine data and then
making the data available for directly posting by a user to a social media outlet, is disclosed.
Performance achievements have emerged as highly publicized data in social media and online. Garmin, Fitbit, Apple, and Strava are just some of the companies who have made it seamless to post performance data onto social media sites. The posting of performance data by users on social media and online helps to fuel the competitive nature of performance. Unintentionally user posts are also building company brands and creating one of the most efficient form of advertising, peer‐to‐peer recommendations.
This document describes a process for users (e.g., customers) of vehicles (e.g., on road vehicles or off‐road vehicles) to effortlessly post performance data about their vehicles on various social media sites. Some of the effects of these postings could be to build upon the vehicle manufacturer’s brand, create advertisements (e.g., advertisements for the manufacture’s vehicles and/or products), and to fuel a competitive spirit that makes the customers of one vehicle manufacturer strive to be more productive than a competitor’s customers.
The catalyst for this activity is monitoring machine performance data. In one example, a vehicle such as an off‐road construction vehicle (e.g., an excavator) may collect machine data that could include fuel efficiency, tons of material moved per day, or uptime. Various algorithms would process the performance data and decide what type of information is suggested to be shared on social media. When a suggestion is derived, one or more communication methods would create a post directly to a social media site, such as Facebook, WeChat, Instagram, etc. or send a message to the customer’s cell phone, which would be formatted to be directly uploaded to social media by accepting the suggestion. By creating the format of the post and creating the algorithm that decides what gets posted, a vehicle manufacturer is able to control the message and the brand visibility of the post. In general, customers have a high likelihood of being connected on social media to people similar to them, resulting in a post that is received and viewed by an audience that could be a target s...