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Mechanism for Displaying Three-Dimensional Objects Alongside Video in Virtual Reality

IP.com Disclosure Number: IPCOM000252053D
Publication Date: 2017-Dec-14
Document File: 7 page(s) / 98K

Publishing Venue

The IP.com Prior Art Database

Abstract

The systems and methods described herein provide for displaying 3D objects alongside video or other content within a virtual reality environment. The user can see the video but can also see an object next to, behind, above, below, or positioned elsewhere in relation to the video. The user may be able to interact with that object. The object may or may not be related to the video. The object could be placed anywhere in the scene in relation to the video

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Technical Disclosure Commons

Defensive Publications Series

October 14, 2017

Mechanism for Displaying Three-Dimensional Objects Alongside Video in Virtual Reality Aayush Upadhyay

Neel Rao

Jay Kornder

Christopher Crawford

Follow this and additional works at: http://www.tdcommons.org/dpubs_series

This work is licensed under a Creative Commons Attribution 4.0 License. This Article is brought to you for free and open access by Technical Disclosure Commons. It has been accepted for inclusion in Defensive Publications Series by an authorized administrator of Technical Disclosure Commons.

Recommended Citation Upadhyay, Aayush; Rao, Neel; Kornder, Jay; and Crawford, Christopher, "Mechanism for Displaying Three-Dimensional Objects Alongside Video in Virtual Reality", Technical Disclosure Commons, (October 14, 2017) http://www.tdcommons.org/dpubs_series/757

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Mechanism for Displaying Three-Dimensional Objects Alongside Video in Virtual

Reality

Virtual reality content is typically displayed via stereoscopic images to displays

positioned in front of each eye of a user. The paired stereoscopic images, generated with

real or virtual cameras at slight displacements, provide an immersive three-dimensional

(3D) environment. Virtual reality content may include video games, movies or television

shows, interactive environments, applications, or any other type and form of content.

Developers creating virtual reality content are limited in the number of options

that they can use to monetize their content. Developers are also limited in the types of

experiences they can provide their users while watching video. In a 3D and immersive

environment, two-dimensional (2D) banner ads may not be as effective as in a 2D

environment. For example, in a 3D environment, a 2D banner may not take advantage of

the volumetric space provided by the virtual 3D environment. They may break the user’s

sense of immersion and make it difficult to focus on the 3D scene. At best, the 2D

banner may appear as a floating 2D poster or frame within the 3D environment, which

may be acceptable in some implementations and for some content (e.g. within a virtual

reality game in which floating windows are expected), but may not be acceptable in other

implementations or content (e.g. a 360-degree movie or television program based in a

real world environment in which floating windows are not expected). In either of such

implementations, banner ads may not be interesting to users who are expecting to see a

virtual world of items, reducing conversion rates.

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Upadhyay et al.: Mechanism for Displaying Three-Dimensional Objects Alongside Vide

Published by Technical Disclosure Commons, 2017

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Instead, the systems and methods described herein provide for displaying 3D

objects alongside video or other content within a virtual reality environment. The user

can see the video but can also see an object next to the video. The user may be able to

interact with that object. The object may or may not be related t...