System and Method to Prevent Click Fraud and Secure Web Browsing Sessions through Blockchain Technology.
Publication Date: 2018-Sep-20
The IP.com Prior Art Database
System and Method to Prevent Click Fraud and Secure Web Browsing Sessions through Blockchain Technology
Click fraud is a type of fraud that occurs on the Internet in pay-per-click (PPC) online advertising. In this type of advertising, the owners of websites that post the ads are paid an amount of money determined by how many visitors to the sites click on the ads. Fraud occurs when a person, automated script or computer program imitates a legitimate user of a web browser, clicking on such an ad without having an actual interest in the target of the ad's link. Perpetrators of click fraud can also spoof websites as well as users so that they can make money as both a publisher and as a provider of viewers. Disclosed is method and system to prevent click fraud and secure web browsing sessions through Blockchain technology. In accordance with the method and system, implementation of Blockchain authentication token on both end-user hardware as well as sites that serve ads that can be accessed by demand side platforms allow for the serving of ads only into sites that are authenticated and to users who are authenticated. In an embodiment, users are incentivized to install the required token (and potentially renew said token) for offering an incentive in exchange of the token installation. The provided incentives can be managed by the Demand-Side Platforms (DSPs) as well as the disbursement of said incentives to the user. The following figure illustrates method flow for preventing cl...